Budget-Friendly Auto Loan Promotion

Budget-Friendly Auto Loan Promotion2018-08-26T18:23:55-05:00

Project Description

Campaign: Auto Loans

GOAL: Increase auto loan originations.

This campaign was developed as a small budget yet scalable promotion that aimed to increase direct auto loans from members within 18 months of paying off their current auto loan. One set of creative copy and graphics were developed and deployed across multiple media.

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Media produced:
  • Direct mailers

  • Billboard

  • Posters

  • In-branch banner