No matter the size of a company, the importance of a strong brand in creating a relationship with members can’t be overstated. Your brand’s impact needs to go beyond products, services and marketing materials.
One of the strongest and most cost-effective ways to leverage your brand this season is a simple greeting card.
Greeting cards are dynamic way to show members your appreciation as a holiday card, or just a simple “thank you” card. They are also an easy way to continue cultivating relationships in a friendly, non-promotional way. These cards are a gesture of good will that show your members that they’re so much more than names on a spreadsheet; they’re people you know and care about.
Some of the best greeting card uses we’ve seen include:
- Thank You cards
- New member welcome cards
- Christmas/holiday cards
- Birthday cards
- Membership anniversaries commemoration
- Loan completion congratulations
All these examples helped credit unions positively reinforce their brand without pushing any promotions or offers—or cluttering up mailboxes with junk that goes straight into the trash.
It’s important to focus on your brand holistically and not just in ways that directly affect your bottom line. In creating a good brand association with your members, you will see much more valuable returns in the long run! That’s why custom greeting cards are one of many ways credit unions can consistently keep their brand top-of-mind with their membership.