Balance Boost

Balance Boost2018-08-26T18:17:17-05:00

Project Description

New Product: Reverse-tiered money market savings account

GOAL: Naming and Promotion

Balance Boost is a money market account developed for younger, less experienced savers. The main objective was creating a name, text mark and ad copy that clearly conveyed the accounts main benefit: High interest yields even with a low balance.

Get Started!
Media produced:
  • Emails

  • Outdoor electronic billboards

  • Indoor electronic posters

  • Exterior lobby window display

  • Online ads

  • In-app advertising

  • Social media profile imagery

  • Posters

  • ATM screen

  • Newspaper ads

Outdoor electronic billboards

Digital ads

Print ads