AIM Program Branding

AIM Program Branding2018-08-26T18:23:49-05:00

Project Description

Branding: New Service

GOAL: Brand a new program built to engage members in the process their financial wellbeing.

The AIM program helped members define their financial status in one of three phases that we defined. After identifying their phase, they could define goals to have a clearer, more engaging path to reach them.

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Media produced:
  • Campaign strategy & plan

  • Product name

  • Logo

  • Staff apparel

  • Online ads

  • Table tents

  • Flyers